Merchandising

Lidl and the like are cheap supermarkets because (it is said) they stick two fingers up to merchandising and simply bung the stuff they got from some bloke in a warehouse in Germany directly on the shelves without all that dressing up. No carefully sculpted stacks of beans for them. There are always limits though and the laziness of this sign must surely put people off picking up this item. The boy spotted this one. Chip off the old block.